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Building a World-Class Sales Enablement Program:
Fast, Great and Affordable
 

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Claude Werder
VP Corporate & Product Development
Brandon Hall Group

Dave Stachura
Manager of Global Sales Enablement
AMD

Monday, July 22, 2013 12:00 PM - 12:30 PM EST

AMD found itself in a challenging position. About to launch a series of business-critical new products, AMD needed to quickly develop a complete approach to educate, arm and support a globally dispersed sales force with the access to insight, experts and information they needed to win in a highly competitive marketplace. This all needed to be done quickly and for as little money as possible.

Join Brandon Hall’s VP of Corporate and Product Development, Claude Werder, and AMD’s Manager of Global Sales Enablement, Dave Stachura. They will share how AMD, which won a Silver Award in the 2012 Brandon Hall Group  Excellence Awards, developed the Customer Group University, which effectively centralized, unified and standardized sales training for AMD and its channel partners.  More than 400 internal AMD sales associates and more than 60,000 external partner sales associates now receive consistent product messaging, benchmarks and other guidance that matters to the customer/learner.

Session take-aways:
  • Infrastructure and process is important
  • One size does not fit all
  • How to leverage your internal experts
 

Register Now!