The Brandon Hall Group and Glassdoor Present:

"The Secret Sauce of High-Performance Recruitment Marketing"

Wednesday, May 21, 2014 2:00 PM - 3:00 PM Eastern

Talent acquisition has often drawn on elements of marketing and sales in the past. Today, recruitment marketing has become a more formalized process, and the most effective hiring organizations leverage advanced marketing practices to create highly effective strategies that go well beyond simply broadcasting open jobs. But not all recruitment marketing strategies are created equal.

Glassdoor, one of the leaders in employer brand management, has partnered with Brandon Hall Group to present “The Secret Sauce of High-Performance Recruitment Marketing.” Join Brandon Hall Group Talent Acquisition Analyst, Kyle Lagunas; 1-800-Contacts’ VP of Human Resources and Administration, Rod Lacey; and Glassdoor's Director of Product Marketing, Alison Hadden as they present exclusive insights into:

How to bake engagement, cohesion, authenticity, agility and measurement into your recruitment strategy
How to leverage SEM, social media marketing, employer brand management, candidate relationship management and content marketing to attract the best candidates
How 1-800 Contacts promotes its employer brand and effectively attracts top talent

Kyle Lagunas
Talent Acquisition Analyst
Brandon Hall Group

Kyle heads up research in key practices in sourcing, assessing, hiring, and onboarding - as well recruitment marketing, candidate experience, and social recruiting. Through primary research and deep analysis, he keeps today's business leaders in touch with important conversations and emerging trends in the rapidly changing world of talent.

Rod Lacey
VP, Human Resources and Administration
1-800-Contacts

Rod currently serves as the Vice President of Human Resources & Administration for 1-800-CONTACTS, based in Salt Lake City, Utah. He began employment at 1-800 in September 2008. Prior to joining 1-800, Rod was the Human Resources Director at IdeaSphere for two years. From 1998 to 2006 Rod was the Vice President of Human Resources for Melaleuca located in Idaho Falls, Idaho. Rod also worked in the Human Resources Department at Idaho State University from 1994 to 1998.

Alison Hadden
Director of Product Marketing
Glassdoor

Alison Hadden brings 12 years of experience in sales, marketing, and human resources as the Director of Product Marketing for Glassdoor. As the resident Talent Solutions Evangelist, Alison is responsible for educating companies on how to influence and recruit ideal fit candidates in today's modern recruiting world. A seasoned facilitator and dynamic presenter, Alison has delivered training to senior executives as well as sales, marketing and HR professionals in the US, Canada, the UK, Australia, and Singapore, and speaks as an industry expert on Strategic Onboarding, Employee Engagement, Social Recruiting and Employer Branding.

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