Removing Barriers Through Sales Enablement: A Case Study with AMD
Dave StachuraManager AMD Sales Enablement
Chris AmsellemProduct Marketing ManagerKenexa
Thursday, March 29, 2012 1:00 PM - 2:00 PM EDT
According to Brandon Hall Group’s research, 88 percent of buyers and executives expressed the importance of sales professionals needing to have competencies for business knowledge and customer insight. However, in a recent survey only 35 percent of sales professionals had the ability to identify business metrics most important to their buyers and only 27 percent were able to show a deep understanding of their buyers’ business initiatives. Not surprisingly, only 50% of these same sales professionals reported these competencies being addressed in their learning. We all know you need to equip your team with the knowledge and skills they need to close business, but a successful sales enablement strategy also means equipping your team with the tools to sell more effectively. By minimizing the time your sales team spends looking up information, navigating through various sales tools, and trying to find answers the day to day questions that come in from customers and prospects, you are enabling them to do what they do best: SELL!Join Rachel Ashkin of the Brandon Hall Group and David Stachura of AMD as they present a case study on how AMD found a way to minimize the opportunity costs associated with dispersed tools, information, and learning.Take-aways from this session include:
Brandon Hall Group is a preeminent research and analyst firm, with more than 10,000 clients globally and more than 20 years of delivering Research-Based Solutions that Empower Excellence in Organizations.
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