Beyond Check-the-Box Professional Education: Associations that Push the Edge of Learning Delivery and Elevate Industries Served
Stacey HarrisVP of ResearchBrandon Hall Group
Tina TurnerVP Client Success & ImplementationsDigital Ignite
Thursday, February 16, 2012 1:00 PM - 2:00 PM EST
Associations, membership functions, unions, even corporations are being asked to help elevate their individual industries by providing extended professional education to their industry communities. In today’s market were the gap between skilled and unskilled labor can mean the difference in survival for both employees and organizations alike, we are seeing a growing demand for professional education and development. Those who provide these services, such as Associations, want to better understand how to support their communities, industries, and members – while obtaining greater value from their investments in increased memberships and revenue opportunities. Join Stacey Harris, VP of Research for Brandon Hall Group, and Christina Turner, VP Client Success & Implementations, Digital Ignite, as they share recent survey data and key practices in increasing the value and effectiveness of Professional Education Programs. They discuss four key practices in improving professional education programs including: Creating a continuum of learning activities, pragmatic social learning, creating membership pipelines, and integration of access and communication points. They’ll share real world examples from associations that have increased member value, revenues, and industry impact – while continuing to elevate the goals of their communities and associations.Key take-aways include:
Brandon Hall Group is a preeminent research and analyst firm, with more than 10,000 clients globally and more than 20 years of delivering Research-Based Solutions that Empower Excellence in Organizations.
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