Beyond Check-the-Box Professional Education: Associations that Push the Edge of Learning Delivery and Elevate Industries Served

Stacey Harris VP of Research Brandon Hall Group	Tina Turner VP Client Success & Implementations Digital Ignite

Thursday, February 16, 2012 1:00 PM - 2:00 PM EST

Associations, membership functions, unions, even corporations are being asked to help elevate their individual industries by providing extended professional education to their industry communities. In today’s market were the gap between skilled and unskilled labor can mean the difference in survival for both employees and organizations alike, we are seeing a growing demand for professional education and development. Those who provide these services, such as Associations, want to better understand how to support their communities, industries, and members – while obtaining greater value from their investments in increased memberships and revenue opportunities.  

Join Stacey Harris, VP of Research for Brandon Hall Group, and Christina Turner, VP Client Success & Implementations, Digital Ignite, as they share recent survey data and key practices in increasing the value and effectiveness of Professional Education Programs. They discuss four key practices in improving professional education programs including: Creating a continuum of learning activities, pragmatic social learning, creating membership pipelines, and integration of access and communication points. They’ll share real world examples from associations that have increased member value, revenues, and industry impact – while continuing to elevate the goals of their communities and associations.

Key take-aways include:

• Insights on the changing face of the professional education market and where it is headed
• Approaches to going beyond live vs. online, and recorded vs. extensively designed to creating a continuum of connected learning events that will keep a community engaged
• Small yet impactful and practical steps in implementing social learning that enhances talent development
• Tools for building a pipeline of online learners, moving member prospects from non-members to active and contributing roles through professional education
• Lessons learned in creating a user system of record that provides sound, actionable data

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