Microsoft's 'Perfect 10' Extended Enterprise Learning
Gold Medal
In a world that’s inundated with the latest must-have smartphone every month, Microsoft needed to stand out and drive retail reps to recommend its Lumia phone with Windows 10 to customers at the point of sale. To do this, Microsoft ramped up its external sales team to 5,000 reps and created the “Perfect 10” training program to win their hearts and minds, making the reps excited to represent and knowledgably talk about Windows 10 on a Lumia phone. Microsoft needed to ensure each rep signed up for, completed, and graduated from the Perfect 10 training program. In order to graduate, each participant had to successfully complete each phase, which corresponded to a specific learning objective that would help Microsoft achieve overall business outcomes. The program earned a Gold Award for Best Advance in Creating an Extended Enterprise Learning Program in the 2016 Brandon Hall Group HCM Excellence Awards.

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