Interakt

Keeping Your Brand Promise: Ensuring a
Unified Brand Experience at Every Touch Point
 

stacey_harris_new pardot.jpg Narayanan

Stacey Harris
VP of Research
Brandon Hall Group

Narayanan Raman
Communication Strategist &
Director of Client Engagement
Interakt

  
Thursday, October 31, 2013 1:00 PM - 2:00 PM EDT

Brand is everything today – and delivering a consistently rewarding experience to everyone who comes in contact with your brand is no longer simply the realm of the marketing department. Are you confident that your organization keeps its brand promise at every interaction? Are you a learning, communications, talent, or HR professional responsible for embedding critical brand messaging within your organization and delivering it to external audiences? Are you struggling to help new hires and clients experience the brand they’ve been promised?

Join Stacey Harris, VP of Research and Advisory Services at Brandon Hall Group, and Narayanan Raman Communication Strategist & Director of Client Engagement from Interakt, as they discuss an approach to aligning the brand from the inside out. They will share research on what companies are doing to engage employees and customers alike - and how they ensure those messages are authentic, and unified both inside and outside the company. They share key practices on how HR, Learning, Marketing, and other departments can collaborate effectively and with real impact on employee behaviors, audience responses, and business outcomes.

Key takeaways include:

 

  • Why branding isn’t just for Marketing: Learning, HR, and Talent’s new roles
  • Best practices in building a unified message
  • Addressing brand disconnects: New hires, channel partners, extended employees
  • Creating an enterprise brand strategy: Making life easier for you
  • Case studies on building a brand from the inside out

 

 

Register Now!
 

 

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