Connecting Your LMS to Your CRM: 
A Better Way to Bring Training to Sales

Scot Lake Senior Learning Analyst Brandon Hall Group	Heather Bennett Chief Learning Officer M5 Networks

Thursday, March 1, 2012 1:00 PM - 2:00 PM EST

The connection between successful sales and training has been demonstrated time and time again, but bringing training to sales is often challenging. Sales forces are often dispersed and on-the-move, pausing only long enough to record a contact or sales call in the CRM. So one strategy for connecting sales to training is to bring the training straight to the place where sales lives and breathes - the CRM.

Join Scot Lake, Senior Learning Analyst for Brandon Hall Group, as he discusses key practices for improving sales by integrating your LMS with your CRM.

Key take aways for the presentation will include:

• Tips for setting up access to LMS training in a CRM
• How to select the right content for sales training
• The latest research around measuring training’s impact on sales

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